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VD
Responsible for Visiting Doctor content whether online (social media, website, etc.) and offline (brochures, flyers, etc.). Along with the content team, he/ she has to make sure all content delivered promotes Andalusia brand’s promise and value propositions and provides efficient information to targeted audiences and ultimately, encourages them to take actions based on the B2C relationship.
Also, the main goal of content team is to attract new customers through informative, credible, entertaining content that encourages them to take profitable action making sure a personalized experience between Andalusia brand and its customers is sustained.
•Responsible for researching and creating high quality content for Social Media Channels (e.g. Facebook, Instagram, Twitter, Google+, etc.).
•Responsible for developing & updating Andalusia persona through all online & offline contents based on approved strategy and to reach segmented patients with best quality and least resources.
•Conduct continuous content audit on all aspects; grammar, spelling, punctuation, matching strategy to attract the segmented targets.
•Support in the market research conducted to improve the content for all campaigns
•Responsible for creating the content to match with the strategy set for each activity whether content creating or copywriting and reach the audience targeted correctly.
•Attend all meetings when requested for sharing the content point of view in the execution of each activity whether Events, AHC, MT, VD, outdoor ads, etc.
•Responsible for following up with the different marketing teams for status of each activity and apply all changes requested and agreed on
Education:
Bachelor's degree:(Mass communication, fine arts) or equivalent.
Experience :
6 months-1 year experience in the same field.